Standard Black LA NY

Creative Direction / Production

Willy Chavarria and Standard Black teamed up to bring the designer’s forthright, graphic collection to life by staging a fashion show that matched Chavarria’s provocative sensibility with Standard Black’s directional, outside-the-box approach to event design, video direction, and production.

THE CONCEPT

Titled “Cruising,” Chavarria’s collection played on two major themes: lowrider culture and the grit and sensuality of New York City in the 1970s.

THE APPROACH

Standard Black devised an ambitious and unique angle to exhibit the collection, staging a runway presentation inside New York City’s infamous leather bar, The Eagle. Standard Black created atmospheric visuals to complement the aggressive vision for the collection, and developed video content that served to heighten awareness for the designer.

THE RESULTS

A highlight of NYFW, “Cruising” was widely considered one of the most intriguing fashion events in recent NYC history, and garnered increased attention for the designer. The collection was heralded in Vogue, WWD, and many other publications.

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Brand Black x h09909

Creative Direction / Production

When vanguard designer Willy Chavarria and the tech-forward sportswear label Brandblack collaborated on a capsule line, Standard Black’s expertise in rendering the cultural climate through innovative content was utilized to bring the collection to life.

THE COLLABORATION

Titled “Safe Words,” the team’s politically charged collaborative collection is defined by hard-edged, tailored looks rendered in performance fabrications. To complement their vision, Standard Black directed and produced a collection video that responded to the cultural moment by capturing a bold, confrontational performance by the hip hop group h09909.

THE RESULTS

Standard Black’s video won accolades for the collaboration’s progressive take on street style and gained press coverage on media outlets including High Snobiety.

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video
Creative Direction / Production

CFDA emerging artist nominee Willy Chavarria looked to Standard Black’s expertise in creating profound visuals that directly relate to broader cultural themes to help visualize and produce his Fall / Winter 2017 NYFW show.

THE CONCEPT

Standard Black set Chavarria’s designs against the backdrop of the current social climate in the U.S., designing a dramatic stage hallmarked by a chain-link fence and stadium floodlights. The setting can be interpreted from multiple perspectives—a sports field, a social barrier—complementing Chavarria’s thought-provoking collection.

THE RESULTS

Standard Black developed the show's visual identity, ranging from print and digital to retail collateral, and produced and directed two films (one featuring the hip-hop group h09909) and a variety of supplementary materials. The show was covered by notable publications including The New York Times, WWD, Wallpaper, The Daily Front Row, High Snobiety, and Hypebeast.

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video
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