Standard Black LA NY

Creative Direction

Willy Chavarria has partnered with creative agency, Standard Black, to create “The Kids Are Not Alright”. A non-partisan project, its purpose is to help reunite parents and children separated at the US border.

Funds will be raised by the sale of limited edition T-shirts, available at WILLYCHAVARRIA.COM.
100% of profits will benefit RAICESTEXAS.ORG

We have made a mistake as a nation, but as individuals, we can make a difference. Please find it in your heart to support this charity or any others helping these innocent children – caring and love will overcome.

#THEKIDSARENOTALRIGHT #REUINITEEVERYCHILD

Creative Direction / Production

Expanding an ongoing creative collaboration Willy Chavarria, Standard Black produced the designer’s most innovative and politically charged presentation to date. Marking a co-branded partnership with Danish sportswear brand Hummel, the boldly graphic collection redefined the boundaries of menswear by offering sponsorship support to New York City soccer players with immigrant status.

THE INTRODUCTION

Chavarria’s presentations have been heralded by The Washington Post as “some of the most socially engaging runway shows in New York.” Highlighting the presentation’s bold, athletic sensibility and social initiatives, Standard Black produced a runway show and video counterpart (along with backstage images) that celebrated its partnership with Hummel—as well as the democratic nature of soccer and its identity as “the world’s sport”—by featuring models warming up on the runway with stretches and sprints.

THE IMAGE

Invited to create the collection’s lookbook, Standard Black played on the collaboration’s sport-forward sensibility by featuring graphic elements culled from professional soccer overlaid with images of models in active, intense motion. Universally acclaimed by fashion and streetwear press, the collection was covered by Hypebeast, WWD, VMAN, The Washington Post, Vogue, Essential Homme, Highsnobiety, and Paper.

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Creative Direction / Production

Menswear designer and longtime collaborator Willy Chavarria called on Standard Black’s pioneering sensibility to direct and produce his Fall/Winter 2018 collection. The result was a complete break from the old standards governing menswear, garnering critical acclaim and positioning the designer at fashion’s leading edge.

THE DIRECTION

Tapped for creative direction, production, and photography—as well as the creation of the collection’s digital lookbook—Standard Black crafted an identity that complemented the collection’s somber mood and directional shapes. Strong, detail-focused black-and-white visuals underscored the designer’s iconoclastic silhouettes, and the unprecedented runway and lookbook casting emphasized diversity not in terms of skin tone, but within the essence and character of the models themselves.

THE RESULTS

Celebrating an atypical yet dignified form of male beauty, the collection has become a standout in Chavarria’s ascendant career as a menswear designer. Called “Chavarria’s best collection to date” by WWD, the collection was covered by publications including The Washington Post and Vogue, who commended the designer’s empowering vision.

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Creative Direction / Production

Willy Chavarria and Standard Black teamed up to bring the designer’s forthright, graphic collection to life by staging a fashion show that matched Chavarria’s provocative sensibility with Standard Black’s directional, outside-the-box approach to event design, video direction, and production.

THE CONCEPT

Titled “Cruising,” Chavarria’s collection played on two major themes: lowrider culture and the grit and sensuality of New York City in the 1970s.

THE APPROACH

Standard Black devised an ambitious and unique angle to exhibit the collection, staging a runway presentation inside New York City’s infamous leather bar, The Eagle. Standard Black created atmospheric visuals to complement the aggressive vision for the collection, and developed video content that served to heighten awareness for the designer.

THE RESULTS

A highlight of NYFW, “Cruising” was widely considered one of the most intriguing fashion events in recent NYC history, and garnered increased attention for the designer. The collection was heralded in Vogue, WWD, and many other publications.

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Creative Direction / Production

When vanguard designer Willy Chavarria and the tech-forward sportswear label Brandblack collaborated on a capsule line, Standard Black’s expertise in rendering the cultural climate through innovative content was utilized to bring the collection to life.

THE COLLABORATION

Titled “Safe Words,” the team’s politically charged collaborative collection is defined by hard-edged, tailored looks rendered in performance fabrications. To complement their vision, Standard Black directed and produced a collection video that responded to the cultural moment by capturing a bold, confrontational performance by the hip hop group h09909.

THE RESULTS

Standard Black’s video won accolades for the collaboration’s progressive take on street style and gained press coverage on media outlets including High Snobiety.

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Creative Direction / Production

CFDA emerging artist nominee Willy Chavarria looked to Standard Black’s expertise in creating profound visuals that directly relate to broader cultural themes to help visualize and produce his Fall / Winter 2017 NYFW show.

THE CONCEPT

Standard Black set Chavarria’s designs against the backdrop of the current social climate in the U.S., designing a dramatic stage hallmarked by a chain-link fence and stadium floodlights. The setting can be interpreted from multiple perspectives—a sports field, a social barrier—complementing Chavarria’s thought-provoking collection.

THE RESULTS

Standard Black developed the show's visual identity, ranging from print and digital to retail collateral, and produced and directed two films (one featuring the hip-hop group h09909) and a variety of supplementary materials. The show was covered by notable publications including The New York Times, WWD, Wallpaper, The Daily Front Row, High Snobiety, and Hypebeast.

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