Standard Black LA NY

CFDA emerging artist nominee Willy Chavarria looked to Standard Black’s expertise in creating profound visuals that directly relate to broader cultural themes to help visualize and produce his Fall / Winter 2017 NYFW show.

We set Chavarria’s designs against the backdrop of the current social climate in the U.S., designing a dramatic stage hallmarked by a chain-link fence and stadium floodlights. The setting can be interpreted from multiple perspectives—a sports field, a social barrier—complementing Chavarria’s thought-provoking collection.

Standard Black developed the show’s visual identity, ranging from print and digital to retail collateral, and produced and directed two films (one featuring the hip-hop group h09909) and a variety of supplementary materials. The show was covered by notable publications including The New York Times, WWD, Wallpaper, The Daily Front Row, High Snobiety, and Hypebeast.

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