Art Meets Commerce
We set out to reimagine Willy Chavarria’s website to better reflect his avant-garde aesthetic, improve the user experience, and seamlessly integrate commerce with editorial content. It needed to be a visually striking, user-friendly platform that delivered on commercial functionality, while simultaneously shedding light on Willy’s inspirations, creative process, and cultural commentary.
The Solution:
An engaging, responsive site driven by intuitive navigation that allows for several ways to shop, letting viewers experience the site however they like to browse. Elevating Collabs and Collections, the site integrates full-screen visuals, brand storytelling, and Willy’s rich social following. Product pages that highlight the inspiration behind each piece, a dedicated editorial section, and shoppable stories round out the reinvention of the site. To maximize the impact of the launch, a strategic email campaign and series of content-driven newsletters were developed as well.
Ultimately the results were a significant increase in engagement, with positive feedback all around on user experience, and a notable increase in online sales.
