Branding / Social / Digital / Production
Temple Basketball needed more than a campaign. They needed a reason to matter in one of the most sports-saturated cities in America.
We partnered with Temple Women's and Men's Basketball to build an integrated brand campaign rooted in the spirit of Philadelphia and the identity of Temple Athletics. The platform, All In, was a direct homage to the city that shaped the program. Its grit. Its pride. Its refusal to back down.
Philadelphia is not a subtle city. The creative didn't try to be. We built a visual language that was modern and clean but carried genuine weight, reintroducing a contemporary vision of Philly while positioning Temple Basketball as a distinctive, dedicated, and elevated presence within the city's sports landscape.
The goal was differentiation. Temple Basketball sits in a market with the Sixers, the Eagles, and decades of fierce local sports identity. The All In platform gave the program its own lane, a voice that felt authentically Philadelphian without borrowing from the franchises around it.
We developed a full set of visual guidelines and campaign assets built to travel across every channel. TV, digital, social, print, and out-of-home. The system was designed for consistency across both the men's and women's programs, giving Temple Basketball a unified presence that could show up anywhere and immediately read as one thing.
