Temple University’s Athletic Department wanted to re-inspire their players, coaches, staff, fans and recruits by rejuvenating the Temple Athletics brand.
Taking inspiration from the school’s beliefs and athletic history we created “Greatness Doesn’t Quit.” The new brand platform captures Temple’s passion and dedication to the craft, inspiring all to strive for a greatness–on and off the field–regardless of wins or losses. The platform was brought to life through a cohesive toolkit and visual identity that defined the student athletes’ unwavering passion of outworking and conquering the obstacles.
Since the 2016 launch, we’ve worked with the athletics department to create the content for their football and basketball programs, and also provide them with design, style guides, and initiatives that set the tone for all internal teams. We continue to push the platform with the goal of making each Owl team stand out on and off the field or court, and catch the attention of future players and fans – both in Philly, and beyond.