Conceiving of everything from the name, word-mark, interlocked signature crown icon and color palette – our work established the visual identity, vision and ethos of the brand early on. This foundation has informed signature details on the clothing, from the waistband pattern and fly locker-loop label, to moving the screen printed size to the exterior. (Everything for comfort) These original creative principles continue to inform the brand, and remain strong today.
![](https://standardblack.com/wp-content/uploads/2020/11/MackWeldon_Branding_01_b.jpg)
![video](https://standardblack.com/wp-content/uploads/2020/11/MackWeldon_Branding_09_v2_compressed.gif)
![](https://standardblack.com/wp-content/uploads/2018/01/MackWeldon_17.jpg)
![](https://standardblack.com/wp-content/uploads/2020/11/MackWeldon_CAMPAIGN_07.jpg)
![video](https://standardblack.com/wp-content/uploads/2020/11/MackWeldon_Branding_08_compressed.gif)