Standard Black LA NY

Conceiving of everything from the name, word-mark, interlocked signature crown icon and color palette – our work established the visual identity, vision and ethos of the brand early on. This foundation has informed signature details on the clothing, from the waistband pattern and fly locker-loop label, to moving the screen printed size to the exterior. (Everything for comfort) These original creative principles continue to inform the brand, and remain strong today.

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