Aéropostale became Gen Z's go-to fashion brand by celebrating creativity, inclusiveness, and connection. This outlook inspired Oneness, a brand platform and purpose, that celebrates unity, individuality, living in harmony, and supporting one another.
For SS21, Aéro challenged us to create a campaign that updates this idea of Oneness with a new outlook and fresh energy.
To tell the story, we cast people who embodied the spirit of Oneness. Using personal stories, we highlighted how their positivity and selflessness creates a better future, one act at a time.
The activation spanned digital, social, paid, print, OOH, in-store, and connected TV; with stories told covering a wide range of topics – from combating homelessness and mental illness, to rescuing and fostering animals. Overall the campaign showcased how people are doing their part to make the world a better place, while elevating the brand’s purpose.
