From the very beginning, Flying Embers’ hard beverages have been infused with gratitude. Through their nonprofit arm, the Embers Foundation, they dedicate 1% of all revenue from their hard kombuchas and seltzers to help first responders nationwide; through wildfire prevention and education, real-time natural disaster response, and recovery.
We teamed up with the brand to create an awareness campaign featuring, and elevating, real first responders and their stories. 7 firefighters, both active duty and retired, shared their memories and experiences in an inspiring docu series. Each film featured one Local Hero, together they show the many sides of first responders, and build awareness of Flying Embers’ support.