Creative Direction / Production
This Back to School season, Aeropostale aimed to kick things off right with a new campaign, “Back to Free”. It’s inspired by a fresh, updated fashion direction, and aimed squarely at Gen Z.
Since last school year we’ve stayed home, stayed away and tried to stay connected. This campaign is about the freedom of getting back. Being free to move, to express, to explore, to reconnect. The focus is Aero’s new Free Fit denim. Lighter with more stretch, it means more flexibility and more comfort. A perfect fit for this renewed Back to School energy.