Bridging the Gap Between Performance and Lifestyle
TravisMathew started out with a simple mission. Creating golf wear that fit into guys’ lives instead of just fitting convention, making a statement wherever, whenever. Not just on the course. That spark of an idea grew into a successful brand. One with a humorous tone aimed straight at the guys that love their gear. After expanding to include a full women’s line, TravisMathew came to us with a unique challenge: to reimagine their brand for this new dual audience, and for the future. To create a unified brand position that spoke to men and women equally. This was an opportunity to reshape the brand to be bigger, more inclusive, with room to grow. But without losing sight of its original spirit.
Other active lifestyle brands tend to rely on specifics: tech, function, style. From day one, being fit for whatever comes up has been what set TravisMathew apart. That versatility, and the confidence that comes from being at ease in the moment, are the core ideas behind everything we did.
