Y-3 Business Challenge
Adidas Y-3 is a premier fashion collaboration between world-renowned designer, Yohji Yamamoto and iconic sportswear label Adidas. Together for the last 15 years, the two have repeatedly innovated, reinvented and set the tone for global streetwear. This event marked the first ever launch of a swimwear collection under the Y-3 label.
The collection was to kick-off Men’s Fashion Week in Paris 2020 — and set the tone for all consortium brand partnerships. Y-3 needed a global print advertising campaign, seasonal social assets and an immersive experience for the launch of the collection.