Brand Identity
Enchanté is a premium lifestyle brand that redefines the Formula 1 experience, infusing it with a refreshing and desirable energy. Inspired by Daniel Ricciardo’s passion for racing and style, Enchanté brings an aspirational flair to the world of F1, celebrating not just the race but the entire lifestyle surrounding it.
Working with Daniel and his team, it’s clear why he has such a loyal following. He’s grounded, genuine, and brings real energy to everything he does. That authenticity became the foundation of the Enchanté brand.
We positioned Enchanté to reflect Formula 1 as more than a sport. It’s a culture with its own attitude, pace, and personality.
We developed a complete brand system, including logo, supporting marks, color palette, and tone of voice. The goal was consistency across every touchpoint, with enough flexibility to evolve seasonally.
Enchanté doesn’t chase trends. It plays with them. The brand balances elevated design with a sense of humor and ease, reflecting Daniel’s personality without overplaying it.
At its core, Enchanté is built for people who see F1 as part of how they live, not just what they watch.
