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Let’s Talk Rakuten

Strategy / Creative Direction / Broadcast / OOH / Production

It’s a simple truth. Once people experience Cash Back with Rakuten, they just can’t help talking about it. This insight drove a TV and social campaign that needed to explain what Rakuten is and what they do, but also had to entertain. From the World Series to Super Bowl Sunday and beyond – our Cash Back Enthusiasts (including Stephen Curry) have found a huge audience as they managed to turn everyday conversations into lessons on
Racking Up Cash Back.

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