Rakuten is a leading cash back and loyalty rewards company with a stand-out service,
and a hard-to-pronounce name. We partnered with them to launch an awareness campaign explaining what Rakuten is, how it works and why everyone should use it.
The work refreshed the brand, exceeded awareness goals and ultimately resulted
in a win for “Best Rebrand/Relaunch and Best Brand Content Strategy”
by The Drum Marketing Awards.