Standard Black LA NY

Branding / Creative Direction / Digital / Identity / Production

What lengths will an underwear company go to to keep your socks and underwear dry?

Enter Mack Weldon and the Storm Chaser jacket. Our launch campaign creative centered around the versatility of the jacket, and the guy who wears it. From the rainy city commute to the weekend hike, the visual concept brings those two worlds together. Just like in his life, he moves between each without hesitation.

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