From naming the company, to redefining how people shop a category, to evolving the brand today; Mack Weldon is as close to Standard Black as any other client on our roster. This most recent campaign stays true to the original brand persona: fun, energetic and irreverent. They save the seriousness for their product technology. That tech is showcased across the campaign through movement, energy and a playful look in the mirror with the brand.
Mack Weldon’s product offering has vastly expanded. The mission and attitude of the brand has not.
