Airknit X, a new sub-category for partner Mack Weldon, and the launch of an entire collection centered on proprietary fabrication. Standard Black developed a cohesive brand identity for the category. Every detail: from logo, packaging and brand photography, to the core aesthetic of the identity, was inspired by the unique qualities of the product itself.
![](https://standardblack.com/wp-content/uploads/2020/11/MackWeldon_AIRKNITX_01_v2b_HR.jpg)
![](https://standardblack.com/wp-content/uploads/2020/11/MackWeldon_AIRKNITX_02_HR.jpg)
![](https://standardblack.com/wp-content/uploads/2018/01/MackWeldon_12.jpg)
![](https://standardblack.com/wp-content/uploads/2020/11/MackWeldon_AIRKNITX_03.jpg)