Free Country had been making quality, affordable outdoor apparel for 30 years, but lacked the awareness the products deserved, and the online shopping presence needed to compete. They came to us with a dual challenge: a complete brand refresh to give them renewed purpose and create interest, and to build a new e-commerce experience that fulfilled the brand promise.
The Free Country site was redesigned to be mobile-first, from the ground up. We knew this was the way the vast majority of our audience would interact with the brand, so the functionality had to be there. But it also served as a simple, and necessary announcement that Free Country was a relevant lifestyle brand that understood their customers.