Standard Black LA NY

A focused collection of tennis essentials, Flint Park was founded on a deep passion for the game, and an equally strong commitment to environmental responsibility. It’s high-quality, sustainable, tech-forward performance wear that bridges the gap between the needs of the seasoned pro, and the traditional consumer.

When they reached out to Standard Black to create a brand identity, we jumped at the challenge of creating something that spoke both to their tennis roots, and their commitment to sustainable practice.

We developed the identity from the ground up; from logo and design system, to strategy, tone of voice, art direction, and the overarching aesthetic of the brand.

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