Brand Identity
Inspired by its singular muse, Daniel Ricciardo, Enchanté brings an aspirational flair to the world of F1. Celebrating not just the race, but the lifestyle; through fashion that’s irreverent yet elevated.
A fast-growing brand, Enchanté teamed with Standard Black to help shape and update their identity, and to define a position that reflects the unique space they own – where the F1 lifestyle extends beyond race day to create a larger cultural moment (while having a bit of fun).
Our efforts included crafting a comprehensive brand style guide, an updated logo, secondary marks, a meticulously chosen color palette, and a distinctive brand tone. It sets the stage for a brand world where Enchanté’s identity remains consistent and impactful, while allowing for variety, experimentation, and seasonal expression.
