CVS
From brand-building stories, to promotional content and social initiatives; as AOR for all of CVS Beauty, we’re both brand stewards and beauty experts – always striving to create a relevant voice in the beauty space and a cultural position for the brand. Every campaign crafted to elevate CVS in an ever-growing beauty market.
CVS
Beauty in Real Life 2020
Just as we were gearing up to produce more work under our Beauty in Real Life creative platform; film production, and the country, shut down. The pandemic pushed us to express the idea in an even more authentic, real way. But it also inspired us to keep going during a time when those little moments of self care, that boost of confidence, that feeling of wellness that comes from taking care of ourselves and feeling beautiful…matters even more.
CVS
Beauty In Real Life.
After helping CVS deliver a promise to eliminate retouched images from their marketing, our partnership with their beauty division was at the forefront of a growing conversation on diversity and the honest portrayal of women in advertising. This inspired a new 360 campaign to relaunch their beauty business completely through the lens of real life.