AÉROPOSTALE
Standard Black’s unique partnership with Aéropostale impacts and shapes all aspects of the brand. From the overall aesthetic, to season concepts, to campaign executions; our work has helped evolve their purpose to one of inclusion and unity, and transformed the business into a go-to retailer for the Gen Z consumer.
AÉROPOSTALE
Summer 2022
Summer is more than just a season. It’s a feeling.
It’s a time of year with more sun, good times, and moments to make the most of. Our Summer 2K22 campaign for Aéropostale is all about capturing the moment, being open, and Being Here.
The story is less about a beginning, middle, and end than it is about just being together and making the most of it. It’s about those little moments with big summer vibes.
The campaign came to life through online film, social content, OOH, and owned and earned media, setting a bold new visual direction for the brand.
AÉROPOSTALE
Holiday 2021
The holiday season visits once a year, bringing a special energy that’s shared by all. Aeropostale partnered with us to bring this idea to life in a fresh way for Gen Z.
Share Aero is a campaign that celebrates the season – with soft sweaters and even softer hugs, bright smiles and bright holiday colors. The holidays at Aero are all about sharing – whether it’s gifts, holiday memories or good vibes.
AÉROPOSTALE
Back To Free
This Back to School season, Aeropostale aimed to kick things off right with a new campaign, “Back to Free”. It’s inspired by a fresh, updated fashion direction, and aimed squarely at Gen Z.
Since last school year we’ve stayed home, stayed away and tried to stay connected. This campaign is about the freedom of getting back. Being free to move, to express, to explore, to reconnect. The focus is Aero’s new Free Fit denim. Lighter with more stretch, it means more flexibility and more comfort. A perfect fit for this renewed Back to School energy.
AÉROPOSTALE
Oneness
Aéropostale became Gen Z's go-to fashion brand by celebrating creativity, inclusiveness, and connection. This outlook inspired Oneness, Aéro's brand platform, which stands for unity, celebrating individuality, living in harmony, and supporting one another. For SS21, Aéro asked us to create a campaign that updates Oneness with a new outlook and energy.