The collection was comprised of four drops. Each bringing a stark newness in its expression of Y-3. The campaign echoed this diversity, every drop purposefully different, demonstrating the flexibility of brand’s aesthetic. The foundational elements at the core of Y-3 always present: precise fit and tailoring juxtaposed with modern fabrics, a juxtaposition of influences. Each drop is it’s own story, the Y-3 aesthetic the thread that connects them.
Precise tailoring, modern fabrics and layering are the essential elements of craft at the core of the Y-3 brand. The Drop 01 campaign is built on this foundation. The set, inspired by the modern atelier, a perfect environment to highlight the collection’s modern tailoring and precise detail
Photographer: Johan Sandberg
DP: Albi Sheridan
Stylist: Vittoria Cerciello
Models: Willow, Amilna, Alissa
A sense of movement permeates the collection. Lightweight fabrications and fluid silhouettes are grounded by a linear elements throughout each environment. The location, a literal ode to travel, brings a kinetic perspective and tension to each scene that speaks to motion – even when standing still.
Photographer: Johan Sandberg
DP: Htat Htut
Stylist: Vittoria Cerciello
Models: Marhian, Xu, Kobe, Militsia
Workwear and skate influences collide throughout this collection. Oversized fits and utility are re-imagined in a simple setting that leaves room for youthful energy, camaraderie and freedom to be woven into every corner. Each structured from bold light and shadow – the compositions are simplified – allowing the campaign the focus on the singular expression of each moment. A Noir aesthetic rediscovered through the lens of street style.
Photographer: Johan Sandberg
DP: Htat Htut
Stylist: Max Clark
Models: Ernesto Cervantes, Charlie Wright, Fernanda Olivera, Quinn Falls, Brent Burdett
Color comes to life in a rare moment for Y-3. In Drop 04, the campaign embraces bright shards of color in a stark, angular landscape that compliments this bold moment for the brand. Heroic angles and deep shadows provide a dramatic ground for the colorful energy of the collection.
Photographer: Johan Sandberg
Stylist: Max Clark
Models: Samuel Barrie, Ali Morgan
