Standard Black collaborated with Adidas Y-3 to launch a capsule collection honoring the dominance of the three-time world champions, The All Blacks.
Creative Directing the visual identity through photography, brand video and animation — the launch centered around Yohji Yamamoto’s interpretation of The All Blacks iconic logo within the Fuko Neko, a cat that represents guardianship in Japanese culture.
Illustration/Graphic Design: Mr Goi Hayashi
