Standard Black LA NY

Standard Black collaborates with Adidas Y-3 to launch a capsule collection honoring the dominance of three-time world champions The All Blacks.

Creative Directing the visual identity through photography, brand video and animation for all aspects of the launch.

The launch centered around Yohji Yamamoto’s interpretation of The All Blacks iconic logo, and Fuko Neko graphics on the tongue, a cat representing guardianship in Japanese culture.

Illustration/Graphic Design: Mr Goi Hayashi

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