Adidas Y-3
Y-3 is the iconic partnership between Adidas and Japanese fashion designer Yohji Yamamoto.
Y represents the celebrated designer and master tailor. The 3 represents the iconic three stripes of Adidas. Together, since debuting in 2003, the two have been transformative in the world of fashion, and continue to innovate modern-day aesthetics and apparel.
Our long-standing relationship with Y-3 touches all components of the brand, from global campaigns to special capsule collections. The projects below highlight just a few.
Adidas Y-3
Built in Layers
Built in Layers was a social-first content campaign for Y-3 that translated the brand’s identity into a steady stream of layered storytelling across product, style, craft, and culture. Designed for the feed, it built audience engagement and anticipation for upcoming drops.
Adidas Y-3
SWIM
Standard Black created the global campaign and immersive launch experience for Y-3's debut swimwear collection, opening Men's Fashion Week in Paris with a 4D film installation that became the talk of Adidas consortium week.
Adidas Y-3
Drop Culture
Across four distinct drops, the campaign explores the evolving language of Y-3 through craft, movement, individuality, and bold expression. From the precision of tailoring to the energy of travel, from subcultural utility to unexpected color, each chapter reveals a different dimension of the brand. Unified by strong architectural imagery, cinematic tension, and a focus on form in motion, the series captures Y-3 at the intersection of innovation, function, and modern identity.
Adidas Y-3
All Blacks Capsule Collection
Standard Black creative directed the Adidas Y-3 x All Blacks campaign, building a full visual identity across photography, video, and animation around Yohji Yamamoto's interpretation of rugby's most iconic brand.
Adidas Y-3
James Harden for Y-3.
Y-3’s new capsule collection finds inspiration in basketball player James Harden and features the highly-anticipated first non-high top Adidas Boost You Wear sneaker. As longtime Y-3 collaborators, Standard Black drew on its extensive experience in the realms of fashion and athletic creative direction to craft a unique identity for the project.
Adidas Y-3
Runner 4D II
Standard Black led the global launch campaign for the Adidas Y-3 Runner 4D II, building a full visual identity across photography, video, and digital that earned immediate coverage from Hypebeast, Highsnobiety, and Fucking Young.