Adidas Y-3 - Standard Black

Standard Black LA NY

Adidas Y-3

Y-3 is the iconic partnership between Adidas and Japanese fashion designer Yohji Yamamoto.

Y represents the celebrated designer and master tailor. The 3 represents the iconic three stripes of Adidas. Together, since debuting in 2003, the two have been transformative in the world of fashion, and continue to innovate modern-day aesthetics and apparel.

Our long-standing relationship with Y-3 touches all components of the brand, from global campaigns to special capsule collections. The projects below highlight just a few.

Adidas Y-3

SWIM

Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.

Adidas Y-3

S/S '20

Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.

Adidas Y-3

F/W '19

Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.

Adidas Y-3

Runner 4D II

Much like the ongoing evolution of Standard Black’s creative collaboration with Y-3, the iconic Adidas Y-3 Runner 4D phases into an integral new stage with its second iteration, the Runner 4D II. For the launch of this limited-edition design, we developed a campaign that highlights the most dynamic features of the runner, contrasting its signature lacing, elegant bone white tones, and intricate 3-D printed midsole with a rich and deep background and dramatic, assertive motion.

Adidas Y-3

James Harden for Y-3.

Y-3’s new capsule collection finds inspiration in basketball player James Harden and features the highly-anticipated first non-high top Adidas Boost You Wear sneaker. As longtime Y-3 collaborators, Standard Black drew on its extensive experience in the realms of fashion and athletic creative direction to craft a unique identity for the project.

Adidas Y-3

S/S '17

Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.

Adidas Y-3

F/W '16

Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.

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