Summer is more than just a season. It’s a feeling.
It’s a time of year with more sun, good times, and moments to make the most of. Our Summer 2K22 campaign for Aéropostale is all about capturing the moment, being open, and Being Here.
The story is less about a beginning, middle, and end than it is about just being together and making the most of it. It’s about those little moments with big summer vibes.
The campaign came to life through online film, social content, OOH, and owned and earned media, setting a bold new visual direction for the brand.