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John Hardy

Craft As Ritual

John Hardy had a compelling story, and a unique product that’s made sustainably. But not enough people knew this, and the brand tended to blend in with the competition. They partnered with us to tackle the challenge, and unlock the potential, of a rebrand that spoke to both a heritage story and a unique luxury product.

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Summer is more than just a season. It’s a feeling.
It’s a time of year with more sun, good times, and moments to make the most of. Our Summer 2K22 campaign for Aéropostale is all about capturing the moment, being open, and Being Here.

The story is less about a beginning, middle, and end than it is about just being together and making the most of it. It’s about those little moments with big summer vibes.

The campaign came to life through online film, social content, OOH, and owned and earned media, setting a bold new visual direction for the brand.

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F/W '20

For the Fall/Winter Season, Y-3 needed a heavy social presence, which meant loads of content. This was a key challenge when creating bite-sized content for a brand who’s story is about fit, technology, street style heritage, craft, and lifestyle – in equal parts. The solution: a wash of Y-3 content, from lovingly crafted product details, to model stories, to reverent sneaker shots – each piece focused on just a part of the overall brand story, all of them tied together by a singular “Y-3 Aesthetic”. The overall impression…a Y-3 audience hyped for the next drop.

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Beauty in
Real Life.

Just as we were gearing up to produce more work under our Beauty in Real Life creative platform; film production, and the country, shut down. The pandemic pushed us to express the idea in an even more authentic, real way. But it also inspired us to keep going during a time when those little moments of self care, that boost of confidence, that feeling of wellness that comes from taking care of ourselves and feeling beautiful…matters even more.

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Rack It Up.

It’s a simple truth. Once people experience Cash Back with Rakuten, they just can’t help talking about it. This insight drove an awareness campaign that needed to explain what Rakuten is and what they do, but also had to entertain. From the World Series to Super Bowl Sunday and beyond – our Cash Back Enthusiasts (including Stephen Curry) have found a huge audience as they managed to turn everyday conversations into lessons on Racking up Cash Back.

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It’s a rare opportunity, to create a story that brings two fashion icons together, but the Fall 2019 Collection from Burberry, featured by Bergdorf Goodman was just such a moment.
The concept set classic, structured silhouettes in Burberry’s signature, muted palette in an unmistakably British equestrian world. Warm earth-tones, soft edges, rich leather and wood textures juxtaposed with bold styling, hair and makeup to give ready-to-wear staples a modern update.

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