Standard Black LA NY




Beauty in
Real Life.

From brand-building stories, to promotional content and social initiatives; as AOR for all of CVS Beauty, we’re both brand stewards and beauty experts – always striving to create a relevant voice in the beauty space and a cultural position for the brand. Every campaign crafted to elevate CVS in an ever-growing beauty market.

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Adidas Y-3

Update on a
streetwear icon.

Y-3 is the iconic partnership between Adidas and Japanese fashion designer Yohji Yamamoto. Y represents the celebrated designer and master tailor. The 3 represents the iconic three stripes of Adidas. Together, since debuting in 2003, the two have been transformative in the world of fashion, and continue to innovate modern-day aesthetics and apparel.

Our long-standing relationship with Y-3 touches all components of the brand, from global campaigns to special capsule collections.

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Rack It Up.

It’s a simple truth. Once people experience Cash Back with Rakuten, they just can’t help talking about it. This insight drove an awareness campaign that needed to explain what Rakuten is and what they do, but also had to entertain. From the World Series to Super Bowl Sunday and beyond – our Cash Back Enthusiasts (including Stephen Curry) have found a huge audience as they managed to turn everyday conversations into lessons on Racking up Cash Back.

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Bergdorf Goodman

The pinnacle of
New York style, service, and
modern luxury.

As a leading fashion authority for decades, and a singular destination for shoppers from around the world, their image is as iconic as the labels they showcase. Standard Black has continued to deliver the level of craft and aesthetic sophistication expected from this storied brand. From editorial content, to lookbooks and digital campaigns – each collection its own story, yet tied together by the promise of Bergdorf Goodman luxury.

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