TRAVISMATHEW
Made to Meet the Moment
An idea that captures the spirit that started the brand, and the future it can grow into. We crafted a reimagined brand world. From positioning, to tone-of-voice, to design, advertising and photography; everything was refreshed and refined to express the new creative platform.
FLYING EMBERS
FLYING EMBERS
From the very beginning, Flying Embers’ hard beverages have been infused with gratitude. Through their nonprofit arm, the Embers Foundation, they dedicate 1% of all revenue from their hard kombuchas and seltzers to help first responders nationwide; through wildfire prevention and education, real-time natural disaster response, and recovery.
John Hardy
Craft As Ritual
John Hardy had a compelling story, and a unique product that’s made sustainably. But not enough people knew this, and the brand tended to blend in with the competition. They partnered with us to tackle the challenge, and unlock the potential, of a rebrand that spoke to both a heritage story and a unique luxury product.
BARRY'S BOOTCAMP
Face
Yourself.
Seeking to leverage the strong reputation of its workout routines, Barry’s Bootcamp devised a new initiative to inspire members to push themselves beyond their comfort zone. Tapped for creative direction, casting, production, and video content, Standard Black drew from our experience working with top athletic teams and performance brands to craft a campaign that motivated Barry’s members with assertive images and storytelling.
CVS
Beauty in
Real Life.
Just as we were gearing up to produce more work under our Beauty in Real Life creative platform; film production, and the country, shut down. The pandemic pushed us to express the idea in an even more authentic, real way. But it also inspired us to keep going during a time when those little moments of self care, that boost of confidence, that feeling of wellness that comes from taking care of ourselves and feeling beautiful…matters even more.
RAKUTEN
Rack It Up.
It’s a simple truth. Once people experience Cash Back with Rakuten, they just can’t help talking about it. This insight drove an awareness campaign that needed to explain what Rakuten is and what they do, but also had to entertain. From the World Series to Super Bowl Sunday and beyond – our Cash Back Enthusiasts (including Stephen Curry) have found a huge audience as they managed to turn everyday conversations into lessons on Racking up Cash Back.