Standard Black LA NY

Creative Direction / Production

When designer Willy Chavarria and the tech-forward sportswear label Brandblack collaborated on a capsule line, our expertise in rendering the cultural climate through innovative content was utilized to bring the collection to life.

Titled “Safe Words,” the team’s politically charged collaborative collection is defined by hard-edged, tailored looks rendered in performance fabrications. To complement their vision, Standard Black directed and produced a collection video that responded to the cultural moment by capturing a bold, confrontational performance by the hip-hop group h09909.

video
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