Standard Black LA NY

Creative Direction / Production

Reimagining the concept of “the line” as it exists in both sports and fashion, Snyder evolved his collaboration with Champion by creating a collection that integrates the perfect lines of well-tailored menswear with the marker lines that form the foundational rules of many team sports. Tapped for art direction and production, Standard Black complemented Snyder’s vision with clean, simple graphics and bold imagery, playing to the concept through a subtle and refined approach.

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