Branding / Creative Direction / Digital / Print / Production
For the 2020 Temple Basketball season we worked with Women’s Basketball and Men's Basketball under first year, Men’s basketball head coach Aaron McKie – a Philly native and basketball icon in his own right. We created a campaign that was an homage to the city that bred both the man and the team. To the rallying cry of ”All In” the campaign centered around a modern take on Philly, a clean aesthetic approach that painted Philly, and more importantly–Temple Athletics as a unique, dedicated, and elevated program within the city. We created visual guidelines and assets that rolled out across TV, digital, social, print, and OOH.