Standard Black LA NY

Branding / Creative Direction / Digital / Print / Production

Under coach Fran Dunphy’s final season with the team, the program’s iconic tagline, “Greatness Doesn’t Quit,” took on special significance in honoring a true college basketball legend. Capturing the exuberant spirit of a team the visuals for the campaign highlight the players passion for greatness by capturing them “in suspended motion,” while the type treatment features Temple’s signature cherry and white team colors.


Standard Black was responsible for the creative direction, content strategy, and style guide. We produced assets for print, digital, video and social media.

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