Adidas Y-3
Y-3 is the iconic partnership between Adidas and Japanese fashion designer Yohji Yamamoto.
Y represents the celebrated designer and master tailor. The 3 represents the iconic three stripes of Adidas. Together, since debuting in 2003, the two have been transformative in the world of fashion, and continue to innovate modern-day aesthetics and apparel.
Our long-standing relationship with Y-3 touches all components of the brand, from global campaigns to special capsule collections. The projects below highlight just a few.
Adidas Y-3
F/W '20
For the Fall/Winter Season, Y-3 needed a heavy social presence, which meant loads of content. This was a key challenge when creating bite-sized content for a brand who’s story is about fit, technology, street style heritage, craft, and lifestyle – in equal parts. The solution: a wash of Y-3 content, from lovingly crafted product details, to model stories, to reverent sneaker shots – each piece focused on just a part of the overall brand story, all of them tied together by a singular “Y-3 Aesthetic”. The overall impression…a Y-3 audience hyped for the next drop.
Adidas Y-3
SWIM
Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.
Adidas Y-3
S/S '20
The collection was comprised of four drops. Each bringing a stark newness in its expression of Y-3. The campaign echoed this diversity, every drop purposefully different, demonstrating the flexibility of brand’s aesthetic. The foundational elements at the core of Y-3 always present: precise fit and tailoring juxtaposed with modern fabrics, a juxtaposition of influences. Each drop is it’s own story, the Y-3 aesthetic the thread that connects them.
Adidas Y-3
F/W '19
Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.
Adidas Y-3
All Blacks Capsule Collection
Standard Black collaborates with Adidas Y-3 to launch a capsule collection honoring the dominance of three-time world champions The All Blacks.
Adidas Y-3
James Harden for Y-3.
Y-3’s new capsule collection finds inspiration in basketball player James Harden and features the highly-anticipated first non-high top Adidas Boost You Wear sneaker. As longtime Y-3 collaborators, Standard Black drew on its extensive experience in the realms of fashion and athletic creative direction to craft a unique identity for the project.
Adidas Y-3
Runner 4D II
Much like the ongoing evolution of Standard Black’s creative collaboration with Y-3, the iconic Adidas Y-3 Runner 4D phases into an integral new stage with its second iteration, the Runner 4D II. For the launch of this limited-edition design, we developed a campaign that highlights the most dynamic features of the runner, contrasting its signature lacing, elegant bone white tones, and intricate 3-D printed midsole with a rich and deep background and dramatic, assertive motion.
Adidas Y-3
S/S '17
Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.
Adidas Y-3
F/W '16
Combining the iconic athletic roots of Adidas, and the fashion roots of Yohji Yamamoto, Y-3’s Fall/Winter 2019 collection is an amalgamation of the two biggest parts of their brand DNA.