Art Direction / Production
Standard Black has fostered an ongoing creative partnership with Todd Snyder, a New York–based menswear designer known for his distinctive tailoring and timeless sensibility. For Snyder’s collaboration with the iconic athletic apparel brand Champion, we utilized our innovative approach to menswear branding to evolve the partnership’s images and storytelling over several iterations. By capitalizing on and uniting the legacy of both brands, we were able to create an authentic, hybridized vision.
For this collaboration, Snyder envisioned an aesthetic that took Savile Row–style tailoring and applied it to traditional athletic wear. Seeing Snyder’s collection through the lens of a consumer equally inspired by contemporary men’s fashion and classic American athletics, Standard Black conceptualized and produced images that showcased the looks in a raw space under dramatic lighting. Using props that included antique sports equipment, Standard Black created a strong and emotional visual connection to both fashion and sports.