Branding / Creative Direction / Digital / Print / Production
Tapped by Temple Basketball for a second season of creative direction, visuals, and branding, Standard Black created a 2018 campaign that builds on the “Greatness Doesn’t Quit” platform by showcasing the team’s players in action.
Temple’s Basketball team has been lead to continued success under coach Fran Dunphy. On the occasion of Dunphy’s final season with the team, the program’s iconic tagline, “Greatness Doesn’t Quit,” took on special significance in honoring a true college basketball legend. Capturing the exuberant spirit of a team the visuals for the campaign highlight the players passion for greatness, by capturing them “in suspended motion,” while the type treatment features Temple’s signature cherry and white team colors.
Standard Black was responsible for the creative direction and content strategy style guide for the 2018 campaign, producing assets for print, digital, video and social media.