Standard Black LA NY

Creative Direction / Content Strategy / Production

Medium—a pioneering online sharing platform for social journalism—asked Standard Black to devise a creative solution for content management and promotion, reflecting our emphasis on cultural innovation through strategic storytelling devices.

THE POSITION

With thousands of new articles being uploaded daily, Medium needed a platform to introduce and elevate its most important writers by positioning their work toward a greater number of potential readers.

THE PROGRAM

Standard Black created Noteworthy, a digital content program that acts as a writer hall of fame, and gives readers an insider’s look into the creative lives of top Medium writers through a series of engaging, profile-driven videos and imagery. This content was enhanced with a Standard Black–designed Noteworthy logo, as well as associated branding that defines the program’s visual identity. A dedicated digital experience within Medium was also developed to house and focus all Noteworthy content.

Read more
video
video

Words That Matter

Creative Direction / Content Strategy / Production

Medium invited Standard Black to weigh in on the current cultural climate by crafting illustrated images for their “Words That Matter” initiative, capitalizing on our signature ability to elevate content through dynamic visuals.

THE WORDS

Medium asked 40 of the year’s biggest names—including Hillary Clinton, John McCain, and Margaret Atwood—to write an essay reflecting on the one word that mattered most in 2017. The platform then tapped Standard Black to iconize each word with an animated illustration.

THE VISUALS

From chaos to crossroads to violence to truth, the buzzwords of 2017 lent themselves to vibrant storytelling. Standard Black elevated the cultural cachet of the project by producing witty, memorable, thought-provoking images that brought each iconic word to life.

Read more
video
Back to top arrow-pink-left
Amazon
Previous arrow-pink-left
arrow-pink-left Amazon
Temple Football
arrow-pink-left Next
Temple Football arrow-pink-left