Standard Black LA NY

Standard Black is a creative agency that transforms brands through relevant content and compelling design.

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CVS

Beauty in
Real Life.

After helping CVS deliver a promise to eliminate retouched images from their marketing, our partnership with their beauty division was at the forefront of a growing conversation on diversity and the honest portrayal of women in advertising. This inspired a new 360 campaign to relaunch their beauty business completely through the lens of real life.

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Adidas Y-3

James Harden
for Y-3.

Y-3’s new capsule collection finds inspiration in basketball player James Harden and features the highly-anticipated first non-high top Adidas Boost You Wear sneaker. As longtime Y-3 collaborators, Standard Black drew on its extensive experience in the realms of fashion and athletic creative direction to craft a unique identity for the project.

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Kluft

Bring on
the night.

Kluft handmade mattresses have long been associated with American-made quality and luxury, known as the mattress of choice for Hollywood icons. Standard Black complemented this legacy by using our visual and cultural acumen to create a new sensibility that speaks to the 21st century luxury consumer.

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Medium

Words
that matter.

Medium—a pioneering online sharing platform for social journalism—asked Standard Black to devise a creative solution for content management and promotion, reflecting our emphasis on cultural innovation through strategic storytelling devices.

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Sephora

Fun delivered
(directions included).

When Sephora was ready to launch PLAY!, their monthly sample subscription program, they wanted to create deeper connections with their customers, and sought out Standard Black’s expertise in creative digital content to develop a dynamic new platform.

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Willy Chavarria

Menswear
designer.

Menswear designer and longtime collaborator Willy Chavarria called on Standard Black’s pioneering sensibility to direct and produce his Fall/Winter 2018 collection. The result was a complete break from the old standards governing menswear, garnering critical acclaim and positioning the designer at fashion’s leading edge.

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Amazon

Performance
apparel.

Recognizing Standard Black’s strength in building brand identities at the nexus of fashion and athletics, Amazon invited us to create strategies for the launch of a new label the online retailer would be offering exclusively through its site. With the launch of Core 10, Amazon sought to carve out a niche in the worlds of women’s performance apparel, adding to the retailer’s growing list of private label brands.

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Mack Weldon

Reinventing
men's basics.

How do you successfully launch a new program of men’s performance basics on a web-based delivery model? When Standard Black developed the Mack Weldon brand from scratch, we drew on our ability to align big ideas with actionable objectives.

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