Standard Black LA NY

Standard Black is a creative agency that transforms brands through relevant content and compelling design.

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CVS

Beauty in
Real Life.

After helping CVS deliver a promise to eliminate retouched images from their marketing, our partnership with their beauty division was at the forefront of a growing conversation on diversity and the honest portrayal of women in advertising. This inspired a new 360 campaign to relaunch their beauty business completely through the lens of real life.

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Adidas Y-3

James Harden
for Y-3.

Y-3’s new capsule collection finds inspiration in basketball player James Harden and features the highly-anticipated first non-high top Adidas Boost You Wear sneaker. As longtime Y-3 collaborators, Standard Black drew on its extensive experience in the realms of fashion and athletic creative direction to craft a unique identity for the project.

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Kluft

Bring on
the night.

Kluft handmade mattresses have long been associated with American-made quality and luxury, known as the mattress of choice for Hollywood icons. Standard Black complemented this legacy by using our visual and cultural acumen to create a new sensibility that speaks to the 21st century luxury consumer.

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Willy Chavarria

Menswear
designer.

Expanding an ongoing creative collaboration Willy Chavarria, Standard Black produced the designer’s most innovative and politically charged presentation to date. Marking a co-branded partnership with Danish sportswear brand Hummel, the boldly graphic collection redefined the boundaries of menswear by offering sponsorship support to New York City soccer players with immigrant status.

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Amazon

Crafted down to
the last detail.

Returning to collaborate with Amazon after launching the online retailer’s private label athleticwear, Standard Black crafted an identity for its new women’s and men’s sunglasses initiative. Obsidian is defined by its craftsmanship and “updated classic” silhouettes, so Standard Black created branding and imagery that highlights this refined sensibility.

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Medium

Where
words matter.

Medium—a pioneering online sharing platform for social journalism—asked Standard Black to devise a creative solution for content management and promotion, reflecting our emphasis on cultural innovation through strategic storytelling devices.

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Sephora

Fun delivered
(directions included).

When Sephora was ready to launch PLAY!, their monthly sample subscription program, they wanted to create deeper connections with their customers, and sought out Standard Black’s expertise in creative digital content to develop a dynamic new platform.

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Mack Weldon

Reinventing
men's basics.

How do you successfully launch a new program of men’s performance basics on a web-based delivery model? When Standard Black developed the Mack Weldon brand from scratch, we drew on our ability to align big ideas with actionable objectives.

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