Standard Black LA NY

Standard Black is a creative agency that transforms brands through relevant content and compelling design.

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Adidas Y-3

Runner 4D II.

Much like the ongoing evolution of Standard Black’s creative collaboration with Y-3, the iconic Adidas Y-3 Runner 4D phases into an integral new stage with its second iteration, the Runner 4D II. For the launch of this limited-edition design, we developed a campaign that highlights the most dynamic features of the runner, contrasting its signature lacing, elegant bone white tones, and intricate 3-D printed midsole with a rich and deep background and dramatic, assertive motion.

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FUCKING YOUNG!

Issue 14: Family

Fucking Young!—a fashion and lifestyle publication that documents youth culture in the current moment—invited Standard Black to contribute editorial to a special issue that presented reinterpretations of the concept of family. The issue challenged outdated notions of happiness, love, and connection.

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CVS

Beauty in
Real Life.

After helping CVS deliver a promise to eliminate retouched images from their marketing, our partnership with their beauty division was at the forefront of a growing conversation on diversity and the honest portrayal of women in advertising. This inspired a new 360 campaign to relaunch their beauty business completely through the lens of real life.

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Temple Basketball

Our city.

Tapped by Temple Basketball for a second season of creative direction, visuals, and branding, Standard Black created a 2018 campaign that builds on the “Greatness Doesn’t Quit” platform by showcasing the team’s players in action.

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Amazon

Crafted down to
the last detail.

Returning to collaborate with Amazon after launching the online retailer’s private label athleticwear, Standard Black crafted an identity for its new women’s and men’s sunglasses initiative. Obsidian is defined by its craftsmanship and “updated classic” silhouettes, so Standard Black created branding and imagery that highlights this refined sensibility.

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Willy Chavarria

Menswear
designer.

Expanding an ongoing creative collaboration Willy Chavarria, Standard Black produced the designer’s most innovative and politically charged presentation to date. Marking a co-branded partnership with Danish sportswear brand Hummel, the boldly graphic collection redefined the boundaries of menswear by offering sponsorship support to New York City soccer players with immigrant status.

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