Standard Black LA NY

project

Standard Black is a creative agency that transforms brands through relevant content and compelling design.

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Rakuten

Rack It Up.

It’s a simple truth. Once people experience Cash Back with Rakuten, they just can’t help talking about it. This insight drove an awareness campaign that needed to explain what Rakuten is and what they do, but also had to entertain. From the World Series to Super Bowl Sunday and beyond – our Cash Back Enthusiasts (including Stephen Curry) have found a huge audience as they managed to turn everyday conversations into lessons on Racking up Cash Back.

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CVS

Beauty in
Real Life.

After helping CVS deliver a promise to eliminate retouched images from their marketing, our partnership with their beauty division was at the forefront of a growing conversation on diversity and the honest portrayal of women in advertising. This inspired a new 360 campaign to relaunch their beauty business completely through the lens of real life.

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Adidas Y-3

Update on a
streetwear icon.

Y-3 is the iconic partnership between Adidas and Japanese fashion designer Yohji Yamamoto.

Y represents the celebrated designer and master tailor. The 3 represents the iconic three stripes of Adidas. Together, since debuting in 2003, the two have been transformative in the world of fashion, and continue to innovate modern-day aesthetics and apparel.

Our long-standing relationship with Y-3 touches all components of the brand, from global campaigns to special capsule collections.

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Temple Athletics

Greatness
Doesn't Quit.

Temple University’s Athletic Department wanted to re-inspire their players, coaches, staff, fans and recruits by rejuvenating the Temple Athletics brand.

Taking inspiration from the school’s beliefs and athletic history we created “Greatness Doesn’t Quit.” The new brand platform captures Temple’s passion and dedication to the craft, inspiring all to strive for a greatness–on and off the field–regardless of wins or losses.

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Amazon Obsidian

Crafted down to
the last detail.

Returning to collaborate with Amazon after launching the online retailer’s private label athleticwear, Standard Black crafted an identity for its new women’s and men’s sunglasses initiative. Obsidian is defined by its craftsmanship and “updated classic” silhouettes, so Standard Black created branding and imagery that highlights this refined sensibility.

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Willy Chavarria

Menswear
designer.

Willy Chavarria is a menswear focused fashion brand capturing the heart of the world movement through design and social responsibility. Our goal was to highlight the brand aims to focus on twin philosophies of quiet elegance through disruptive forward thinking fashion.

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